Anthony Schnelling to speak on panel at TMA Annual Convention

Anthony Schnelling, Managing Director and Co-Founder of Bridge Associates, will be a panel member of the Getting the Message Across: Effective Communication Strategies for Corporate Restructurings skill builder session at the TMA Annual Convention in New Orleans on Tuesday, October 28th.

Session overview:

With the one-minute news-cycle world that we live in, perception quickly becomes reality. A company in the midst of a restructuring only gets one chance to tell its story. Learn to direct your message to the proper constituencies through the proper channels at the proper time. Learn to overcome the bad press of other cases in your industry by communicating directly to your audiences. Create the communication reality for your vendors, customers and employees – this isn’t a marketing activity – this is reality. This panel, comprised of restructuring experts and a member of the media, will discuss their experiences working with high-profile turnaround situations, strategies that worked, crushing bad press that had to be overcome and techniques for successfully communicating your messages – all while adhering to the legal strategy of the case. 

For additional information about this session or the TMA Annual Conference visit www.turnaround.org.